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Having lived in and around Robin Hood's Bay, Matthew had a real passion for the local heritage and dreamed of opening a lifestyle store, selling lovely products with associations to days of old, educating visitors on the history of our much loved Yorkshire coastline.

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In 2016, a small lock up shop half way down the steep bank in Robin Hood's Bay became vacant for the first time in twenty two years and with £500 cash in his back pocket, Matthew decided to take a giant leap from the corporate world and start what became a wonderful journey.

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Naming the business after his cat, 'Berties Of Bay' was born, offering a whole host of fab items full of uniqueness.

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With Matthew's background in garment design and manufacture, behind the scenes he worked hard to create his own range of heritage clothing, based on garments worn many years ago along our British coastlines. Meeting with historians and local people of whom families date back centuries this enabled Matthew to revive key pieces such as the Fishermen's Gansey, bringing local patterns back to life and most importantly making them affordable. You can learn more about this by reading our blogs. 

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Berties Of Bay quickly evolved into the much-loved Heritage Clothing Brand it is today, with garments travelling as far as the Artic circle to be used on on movie sets, regularly posting out their wonderful products to countries far and wide due to the growing number of followers on social media platforms.

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8 years on, Berties Of Bay has re-located into a much larger store in the heart of Robin Hood's Bay with a work room they call HQ for Matthew to revive more fab products and have since opened a 2nd store right on the beach a little further up the coast in the lovely hamlet of Sandsend. With Independent Stockists based in the UK the Brand has reached further a field acquiring Stockists in Korea and around Japan.

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Matthew says, "We love introducing people to our Brand, we want you all to come and visit us as customers and return year after year as friends".

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To learn more about our incredible journey please click the button below to read

The Founder Series published by Unreal Rockstars:-​